Traxer Privacy Policy

Traxer Inc. values your privacy. This Privacy Policy describes how we collect, use, share, and protect your personal information when you use our platform, including AI-powered diagnostics, replacement recommendations, and related services.

We may collect user preferences such as selected ATV and UTV models in My Garage to provide personalized diagnostics, replacement recommendations, and related user experiences. We may also collect location data, if you grant permission, for personalized diagnostics and recommendations. This data is stored securely and retained only as long as necessary.

We collect information directly from you, automatically through your use of Traxer, and from third parties. These include:

• Data retention: Cookies and usage data are retained for up to 12 months, or longer if required by law.
• Cookie management: You can manage cookies through your browser settings or our cookie preferences tool.
• Account information: Name, email, phone number, and other information provided during registration.
• Usage data: Your interactions with our platform, including diagnostic queries and replacement searches.
• Device information: IP address, browser type, operating system, and device identifiers.
• Cookies and tracking technologies: For functionality, analytics, and marketing purposes.

We use your information to:

• Provide, improve, and personalize Traxer services.
• Facilitate diagnostics, replacement recommendations, and service inquiries.
• Communicate with you about your account, updates, and promotions.
• Analyze usage patterns and enhance platform security.
• Comply with legal obligations and enforce our Terms of Service.
• Improve AI performance and analytics, with opt-out options where required by law.

We may share your information with:

• Service providers assisting with hosting, analytics, payment processing, and related operations.
• Brand partners when you interact with brands and they need access to data relevant to their services, with safeguards in place.
• Legal authorities when required by law or to protect our legal rights.
• Business transfers in connection with mergers, acquisitions, or asset sales.

Depending on your location, you may have the right to:

• Access, correct, or delete your personal data.
• Object to or restrict certain processing activities.
• Request data portability.
• Withdraw your consent at any time, without affecting past processing.

We retain your data for as long as necessary to provide services, comply with legal obligations, and support legitimate business purposes. We employ industry-standard security measures including encryption, access controls, and regular audits to protect your information.

Our platform may contain links to third-party services. We are not responsible for their privacy practices, so please review their policies separately.

Traxer is not intended for children under the age of 18 and we do not knowingly collect their data.

We may update this Privacy Policy from time to time. Significant changes will be communicated via email, app notifications, or on our platform. The effective date of any changes will be indicated at the top of the policy.

If you have any questions about this Privacy Policy or our practices, please contact us at help@traxer.ai.